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Marketing (on-line)
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Marketing (on-line)
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Academic year 2019/2020
- Course ID
- MAN0549
- Teaching staff
- Cecilia Casalegno (Lecturer)
Fabrizio Mosca (Lecturer) - Year
- 2nd year
- Type
- Distinctive
- Credits/Recognition
- 6
- Course disciplinary sector (SSD)
- SECS-P/08 - economia e gestione delle imprese
- Delivery
- E-learning
- Language
- English
- Attendance
- Online
- Type of examination
- Written
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Sommario del corso
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Course objectives
The marketing course has the purpose to define the role of the marketing function inside a company and illustrate its principles and rules.
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Results of learning outcomes
The objective is to professionalize students with the necessary notions in order to become a marketing manager and work in a marketing team.
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Course delivery
Course will be delivered by Startunito platform.
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Learning assessment methods
WARNING: According to the provisions of the University of Turin and the Department of Management, MARKETING EXAM ONLINE WILL BE HELD ONLINE through WebEx from May to July 2020.The exam will be oral and consists of 3/5 questions. The program remains the same. Remember that you have to register for the exam by the deadline. If you don't register for the exam, you can't do the exam.
Written test - open questions
YOU CAN ACCESS THE WRITTEN EXAM ONCE YOU HAVE GAINED THE STARTUNITO CERTIFICATE.
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Support activities
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Program
- Marketing basics
Evolution of the marketing function inside a company – Marketing: classic and modern definiton Marketing related to other functional areas in a company - Marketing and company framework generic and specific.
- Strategic planning and marketing planning
Strategic planning – Strategic analysis and its utility for marketing - Marketing and strategies development - Marketing and competitive strategies – Marketing strategies in a company – From corporate strategy to marketing strategy – Different marketing strategies linked to company market position.
- The market
Customer behavior – Competitive analysis –Segmentation - Targeting - Positioning.
Second session
- Marketing mix variables
Product and service policies – Price determination methods – Market prices in specific conditions – Distribution channel choice, distribution intensity, channel managing – Promotion strategiesSuggested readings and bibliography
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Kotler, P., Armstrong, G., Harris, L. C., & Piercy, N. (2017). Principles of Marketing. European edition. Essex: Pearson Education Limited.
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