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Business management - Stream B
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Business management - Stream B
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Academic year 2020/2021
- Course ID
- MAN0266
- Teaching staff
- Chiara Giachino (Lecturer)
Rebecca Pera (Lecturer) - Year
- 2nd year
- Teaching period
- Third term
- Type
- Distinctive
- Credits/Recognition
- 6
- Course disciplinary sector (SSD)
- SECS-P/08 - economia e gestione delle imprese
- Delivery
- Formal authority
- Language
- English
- Attendance
- Obligatory
- Type of examination
- Written
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Sommario del corso
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Course objectives
- Focus the attention on some of the elements of business management.
- Focus the attention on some of the elements of a decision making process within firms
- Understand different perspectives in taking strategic decisions.
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Results of learning outcomes
- Explain the meaning of business management.
- Describe the key elements of business management.
- Apply different ways for taking business strategies and justify them.
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Course delivery
The course will begin on Wednesday, May 27, 2020, by uploading the registered lesson 1 in the morning and with the first assignment.Part 1 (Prof. Giachino)
The module is activity-driven with a balanced emphasis on formal lectures. Assignments (e.g. articles and a case study) will be given daily to develop students'skills and competences. Students's learning will be developed through the use of video lessons (for the lectures), self-assessment, work groups and a talk with an international company. Up to 4 (additional) points can be assigned to students who take part to the works during the course (further information will be given at the beginning of the course).
Part 2 (Prof. Vrontis)
Lectures will be delivered through video lessons (webex), in order to make the interaction with the students more engaging. All the material will be uploaded before the beginning of the course on Moodle.
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Learning assessment methods
Due to the Covid-19 pandemic, exams will be taken online for all summer sessions.
The course will begin on Wednesday, May 27, 2020, by uploading the registered lesson 1 in the morning and with the first assignment.Lessons will be supported by seminars (if possible), exercises and business cases.
The final exam is written: students' are examined through a quiz with closed-ended questions (16/20 questions) and a defined time to complete the quiz (e.g 15 minutes).
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Support activities
Webex (live) with the assistant professor can be organized during the course.
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Program
Part 1 (Prof. Giachino)
- Introduction to business management
- The competetive landscape
- Analytics and influence on the organization's structure
- Analytics to take strategic decision
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Part 2 (Prof. Vrontis)
Key Elements of Marketing Management
Marketing definition and history
Marketing strategies: the different focus
- The product-market growth matrix
- Marketing mix
- Customer focus
- Organizational focus
- Product focus
Marketing segmentation
Marketing research
Green Marketing
Management and Entrepreneurship
Leadership and Business Management
Leadership versus management
Brief overview on different leadership theories
Leadership versus entrepreneurship
Managers or Entrepreneurs?
The need for a more entrepreneurial ethic
Suggested readings and bibliography
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The preparation for the final exam is based on the following materials:
- video lessons and slides uploaded on the platform
- webex (live)
- articles and business case (uploaded on the platform)
- other material (it will be specified if necessary)
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Note
“Le modalità di svolgimento dell'attività didattica potranno subire variazioni in base alle limitazioni imposte dalla crisi sanitaria in corso. In ogni caso è assicurata la modalità a distanza per tutto l'anno accademico”- Oggetto:
