IInd year BM | Join the DIGITAL MARKETING Lectures held by professor Rossi
Dear students,
we inform you that prof. Giuliano Rossi has planned an interesting seminar about DIGITAL MARKETING. We strongly recommend that you participate to these complimentary lectures that will take place in SAA on:
- 28/03 at 10 am
- 30/03 at 10 am
- 6/04 at 10 am
- 8/04 at 10 am
- 12/04 at 10 am
- 13/04 at 10 am
The course will give a full and updated view of the most effective tools and techniques to implement successful marketing strategy in the web and to measure results properly.
Covered issues:
- What’s Digital Marketing
- Digital Natives
- Segmentation in the digital world: the Buyer Personas
- the Digital Customer Journey
- Ecommerce
- The tools of Digital Marketing:
.. web sites
.. display advertising
.. viral marketing
.. social media marketing: Facebook, Instagram, Tik Tok
.. influencer marketing
.. Search Engines Marketing (SEM): Google e Google Ads
.. buzz marketing
.. word-of-mouth
- Digital metrics: Google Analytics, Facebook & Instagram Insights
To participate please fill in this Form.
Registration deadline: March 24th